Yiran Nutril-life Milk Minerals is a zero-fat and refreshing near-water soft drink for Chinese consumers who demand thirst-quenching and healthy beverages. The packaging design follows the objective of conveying a refreshing and light sense. As a hybrid design, it aims to merge the transparency of water containers with the innocence of milk packaging design. The bottles are colour-coded to denote the various flavour options. Inspired by the horns of a cow, the cap conveys the milk-related benefits, so that consumers obtain a more intuitive understanding of the product.
Inner Mongolia Yili Group Co., Ltd., Shanghai, China
Hangzhou Hotdesign Co., Ltd.
Mousegraphics, Athens, Greece