This series of powdered goat milk from the Yunnan Province, China, includes different formulas for men, women, students and children. The packaging design deviates from the convention of using common images of people by combining figures of humans, based on the target consumers of each formula, with features of a goat to create unique visual signs. The background in the drawing is also marked by a blend of a goat’s living environment and a human’s living space. This life scene is depicted as being highly comfortable, signifying the quality life of goats and the high quality of the powdered milk.
Jianshui Honghui Aquaculture Industry Co., Ltd., Honghe, China
Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China