Packaging Design

YPH Seafood XO Sauce Gift Box

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The packaging design of this fresh gift series for YPH Seafood’s XO sauce takes its inspiration from the formal language of a bamboo-woven “chicken basket”. The design concept thus underlines the products’ origin, for “Jilong” (chicken basket) is the former name of the Taiwanese harbour town of Keelung. The carefully selected and prepared seafood comes in decorative jars, the lids of which are covered in paper and tied with a cord as is common in a home-cooking setting. The label also features, among other things, traditional calligraphy and a colour scheme.

Credits
  • Client:
    Yu Pin Hsuan Co., Ltd.
  • Design:
    Magic Creative, Taipei