Packaging Design

Yuan Soap

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The imagery decorating this aesthetically appealing packaging, which conveys a close affinity with nature, reflects how the handmade Yuan soaps do not contain any foaming agents or synthetic fragrances. Recyclable packaging materials, such as locally produced paper, underline the respect for nature distinguishing the manufacturer. The lids of the boxes are decorated with an artistic series of Taiwanese landscapes, which have been painted in the classic Chinese ink painting style. The interior of the box presents the handmade pieces against a high-quality background.

Credits
  • Client:
    Yuan Co, Taipei
  • Design:
    Proad Identity, Taipei
  • head of marketing/advertising:
    Jennifer Tsai
  • creative direction/art direction:
    Jennifer Tsai