Red Dot Design Award
Food Packaging

YugSig BonNeung – Born to Love Meat

YugSig BonNeung – Born to Love Meat | Red Dot Design Award

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YugSig BonNeung means “Born to love meat” and is the name of a brand which produces ready meals containing meat for one-person households. The expressive design of the packaging, which shows a vibrant colour scheme, catches the eye of consumers. On the lower part, it shows a picture of the respective product, sizzling on a barbecue. The upper part features a kitschy-looking illustration of a person staring at the product image, also aimed at directing the focus onto the food. The bold font is enhanced by a black line to yield an intense impression.

Red Dot Design Award

YugSig BonNeung – Born to Love Meat | Red Dot Design Award