Packaging

YumYum Baby Meal Set

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The packaging design for the South Korean “YumYum Baby Meal Set” follows an eco-friendly approach. The food containers are consciously made of sturdy materials and feature no advertising to allow long-term use. The prints on the outer packaging feature five funny animal characters in child-oriented illustrations, enhancing the emotional appeal of mother and child. The mouth-shaped opening on the front of the packaging is inspired by the brand name “YumYum”, an onomatopoeic expression of a baby´s sound while eating.

Credits
  • Client:
    Samkwang Glass Co., Ltd., Seoul
  • Design:
    Samkwang Glass Co., Ltd., Seoul
  • Graphic Design:
    Se-Eun Nam-Gung, Min-Kwang Jin, Jung-Mi Oh, Soo-Jin Kim