Yunnan is one of the most charming and exotic places in China. It is home to 25 ethnic groups and thus the largest population of Chinese ethnic minorities. Both the box and the wine bottle are decorated with the silver headwear that is a fashion accessory typically worn at major festivals. The inside of the black box is dotted with hand-drawn bird patterns, which embody unique regional characteristics and the natural environment. The packaging design is an impressive work of oriental art. Moreover, it blends in with luxury brand equity and corporate culture as well.