Corporate Design

Zahnarztpraxis Florian Fries

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The corporate design of the dental practice of Florian Fries incorporates four associations with dental work: the first embossed circle represents the modelling and the fillings of teeth, the white circle stands for the tooth itself, the silver circle for the dentist’s little round mirror and the punched out circle for a child’s not yet fully developed set of teeth. The high technical precision of the printed matter reflects the high quality standards of the practice. In addition, humorous quotes on the subject of teeth complement the typographical appearance.

Credits
  • Client:
    Zahnarztpraxis Florian Fries, Überlingen
  • Design:
    Jäger & Jäger, Überlingen Regina Jäger, Olaf Jäger