Red Dot Design Award
Brand Design

ZAN KEE

ZAN KEE | Red Dot Design Award

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Zan Kee is a traditional Chinese brand of handmade pastry. The aim in the development of a new brand design was to convey the recognisable attributes of the industry while highlighting the regional culture of this brand. The design approach was to refine a graphic scheme which emphasises the creative focus of handmade food. To this end, the designers sought inspiration from traditional pastry-making methods. The varied graphics echo the contour of the moulds used to form pastries.

Red Dot Design Award

Credits
  • Client:
    ZAN KEE, Hefei, China
  • Design:
    Tengxian Zou, Version Design Group, Shanghai, China
ZAN KEE | Red Dot Design Award
ZAN KEE | Red Dot Design Award
ZAN KEE | Red Dot Design Award
ZAN KEE | Red Dot Design Award