Inspired by the inner temperament of its own brand culture, the packaging design of Zhangfei Beef carries the signature of antique facial make-up from the Chinese Three Kingdoms culture. The patented Motai box technology is used to pack irregular pieces of beef, showing the shape directly in a unique style. In add-ition, the box is reusable as a mask. The traditional brand image thus becomes flexible and intimate, deepening the interaction with the consumer. The packaging is part of the relaunch of a traditional Chinese brand against the background of current fashion and culture.