Red Dot Design Award
Packaging

Zhiming Tea House

Zhiming Tea House | Red Dot Design Award

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The packaging design of this white tea is inspired by the ecosystem of a tea plantation. Made of elaborately embossed paper, the white bags showcase harmonious contours and a design which focuses on filigree, hand-painted illustrations depicting insects and birds perching on tea plants. The drawings are complemented by short texts in Chinese and English. Otherwise interrupted only by a red signet, the black-and-white colour concept exudes a high sense of elegance. A paper carrying bag, which is designed in inverted colours, rounds off the concept.

Red Dot Design Award

Zhiming Tea House | Red Dot Design Award