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Clever, surprising and tailored to its readers, the Pfizer magazine “zwei” (two) offers thematic issues with an unusual presentation to physicians in Germany. The publication of a pharmaceutical company thereby constantly reinvents itself in its design. Following the principle “form follows content”, the layout of the fifth issue makes exclusive use of typography and consequently dispenses completely of photography and graphic illustrations. The main theme “Talk” focuses on conversational situations in medical consultation, staging them in an inventive manner.

  • Client:
    Pfizer Deutschland GmbH, Berlin
  • Design:
    Bohm und Nonnen, Darmstadt
  • creative direction:
    Steven Dohn