Packaging Redesign

Zweifel Popcorn

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The redesign of the packaging for the popcorn varieties of the ZWEIFEL brand was inspired by the product’s original American-Western style. The vertical stripes on the packaging symbolise the characteristic American popcorn bucket, used as a container when buying popcorn in the cinema. This distinctive stripe design is interrupted visually by an emblem indicating the product name and flavour. Product illustrations and a colour code additionally help to differentiate between the different flavours.

Credits
  • Client:
    Zweifel Pomy-Chips AG, Zurich
  • Design:
    ARD DESIGN SWITZERLAND – Zurich AG, Zurich