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The new packaging for the German tool manufacturer Wera follows an innovative concept. Instead of using plastic foil for the packaging, these tools come in a practical hanging device that enables promotion at the point of sale in specialist stores. Consumers also profit from the new package design, which makes unpacking attractive, handling easier and turns into a robust container that serves as storage. The high-quality tool set pouch and its outer packaging feature a distinctive branding in the shape of the brand’s green and white logo against a black background.

  • Client:
    Wera Werk, Hermann Werner GmbH & Co. KG, Wuppertal
  • Design:
    Wera Werk, Hermann Werner GmbH & Co. KG, Wuppertal
  • Art Direction:
    Ingo Petersen
  • Product Management:
    Dirk Schardt
  • Technical Direction:
    Waldemar Popiolek
  • Art Buying:
    Alfonso Arias