Prof. Dr. Seung Hun Yoo

Professor Dr. Seung Hun Yoo is the founder of the CO:UX Design Lab at School of Art & Design, Korea University. He holds a master’s degree in design and a PhD in industrial engineering. He has worked at Samsung Mobile among others and designed many of the company’s flagship mobile handsets. After seven years of working as UX Director at Samsung’s Korea headquarters and at design offices in the USA, he began working at Korea University in cognitive UX design research studies and education in 2012. His CO:UX Design Lab performs UX design based on users’ cognitive behaviour research. Seung Hun Yoo and his team are currently conducting cross-disciplinary UX design projects such as transparent UX display design, medical UX design and next-generation wearable devices.

Red Dot: What are the next big AI innovations you expect to see over the coming years?
Seung Hun Yoo: The development of AI has focused on finding the areas that need AI help. Now we are entering the stage of finding opportunities for the coexistence of humans and AI. The next big challenge for us will be to utilise AI to reshape human thinking and emotions.

Will UX design and AI increasingly influence our everyday life?
There are already many UX designs today that suggest information to users tailored to their needs based on AI support. Many of our daily information devices are getting smarter thanks to AI. There is no doubt that the final interaction of daily living environments and users is inspired by AI. And the human thinking, feelings and idea generation will be influenced by AI.