The innovative shape of the 145 Vodka bottle allows for a special presentation at events, as well as in retail environments, restaurants and bars. The octagonal glass structure gives the individual bottles a firm stand. If four bottles are arranged to form a square, another can be placed on top of them in the middle. “The unusual bottle shape serves as a characteristic, easily recognisable product feature,” said the jury members. “It represents a striking solution, thanks in part to the many presentation possibilities.” The graphic design is deliberately reduced, with typographic highlights that complement the elegant appearance of the vodka.