2017 LOTTEWORLDMALL SPRING V.I

A playful and immersive brand experience, LOTTE WORLD MALL SPRING V.I tells the tale of a group of friends chancing upon the Lotte World Tower in Seokchon, South Korea. Entranced by its splendour, they decide to stay and make an adventure of it. Designed by San Francisco design studio Superfiction, the story’s distinctive cast of characters come to life across numerous brand touchpoints. From life-sized figurines in designated photo zones to eye-catching illustrations applied across window displays and installations, LOTTE WORLD MALL SPRING V.I helps shoppers dream of the magical moments that await them in Lotte World Mall.