This app is a messenger for the iPhone with a twist: instead of emoticon smiley faces, it uses so-called “Acousticons”. Created for and played by the Hamburg Philharmonic Orchestra, these little icons give musical expression to a wide range of emotions. Acousticons such as “Amabile” (lovely), “Giocoso” (funny) and “Furioso” (angry) illustrate the respective emotion not only through distinct icons in the shape of notes, but also through full orchestral accompaniment.
参与人士
Client:
Philharmoniker Hamburg
Design:
Draftfcb Deutschland GmbH, Hamburg
creative direction:
Dirk Haeusermann, Patrik Hartmann, Michael Okun
art direction:
Vitali Nazarenus, Markus Schmidt, Semjon Janzen, Elena Balzer
text:
Saemi Sebastian Bouchareb, Verena Kessler, Elena Praetze
film production:
Estelle Bolin, Holger Siegle, onehousemedia, Optix Digital Pictures