For OpenAI’s first commercial, which premiered during the Super Bowl, Builders Club created a fast-paced journey through the milestones of evolutionary history. The captivating animation presents AI as a tool – and thus as a further development in this series – to a broad target audience, whetting their appetite for the future.
参与人士
Client:
OpenAI, San Francisco, USA
Design:
Accenture Song, New York, USA
Builders Club, London, United Kingdom
Project Team:
Builders Club:
Jonas Hegi (Creative Direction)
Lauren Egen (Production)
Amber Felix (Production)
Axel Schoterman (Art Direction)
Darren Young (Production)
DOMA Works:
Sam Hardy (Film Editing)
Jake Evans (Production)
Wave Studios NY:
Aaron Reynolds (Music/Sound Design)
Vicky Ferraro (Music/Sound Design)
Eleni Giannopoulos (Music/Sound Design)
Accenture Song:
Roger Moran (Production)
Tom McQueen (Creative Direction)
George McQueen (Creative Direction)