AHA

The book “AHA” unites Slovak folk embroidery patterns with contemporary graphic design. The eight chapters represent the eight regions of Slovakia, introducing embroidery traditions of the respective areas together with lyrics of a folk song typical of each locality. The objective of this book is to demonstrate the beauty of their own visual history to Slovaks, and to follow a modern approach in presenting Slovak traditions to a foreign audience. The book is published in English and Slovak, and it is marked by a high degree of craftsmanship and design complexity, which shows, for example, in the open spine and handsewn binding, as well as in the use of five kinds of paper and the mix of digital and offset printing. “AHA” was the official gift of the Slovak Republic at Expo 2015 in Milan, Italy.