Aline is a financial service app that supports users in aligning their investments and consumption with their values. Based on ESG (environmental, social, governance – the three central factors in measuring the sustainability and social impact of an investment), the app delivers information tailored to the user’s personal values. It creates a personalised rated value index by connecting personal values gathered from an initial survey and regular enquiries to six core values. This index aligns the investment portfolio with what the user truly cares about and is colourfully displayed in a circular graph.
参与人士
Client:
NH Investment & Securities, Seoul, South Korea
Design:
ID KAIST, Daejeon, South Korea
Project Team:
ID KAIST: Dasom Choi (Concept)
Sunok Lee (Concept)
Eun Hee Jung (Service/UX Design)
Seowoo Nam (Service/UX Design)
Sooyeon Park (Service/UX Design)