The film “All-Rounder ROLLIO” gives the cylindrical travel bag a leading role as an independent character and translates its unusual shape into humorous, sitcom-like imagery. Vibrant colours, distinctive typography and dynamic motion graphics underscore the product’s special features in a clear and concise manner.
参与人士
Client:
American Tourister, Seoul, South Korea
Design:
INNOCEAN, Seoul, South Korea
Project Team:
INNOCEAN:
Jung A Kim (Creative Direction)
Young Ho Hwang (Creative Direction)
Han Na Koo (Creative Direction)
Jeong Gon Kang (Art Direction)
Ju Hyung Yoon (Account Management)
Seong Jin Jang (Account Management)
Hae Sung Kim (Account Management)
Seol Ahn (Account Management)
Sun Jeong Kim (Account Management)
Il Ho Lee (Creative Direction)
Samsonite Korea:
Ji Won Choi (Head of Marketing)
Bo Yong Jung (Project Management)