Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Packaging

Asus Zenfone

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The Asus Zenfone packaging design of minimalist appearance comprises a high-quality hardcover box and a sleeve cover, which are made of recyclable materials. The multicolour packets allow a visually enticing presentation at the point of sale. The sleeve cover slides open easily and smoothly thanks to its diagonal cut, while the punched-out dots on the side facilitate an exciting unpacking experience. The inner partition of high-quality paper is easy to assemble yet stably constructed, keeping the smartphone and all accessories in place.

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