Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Design Relaunch

Atupri

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The rebranding of the Swiss health insurer Atupri was implemented in an omnichannel approach across all digital and physical touchpoints. Atupri has been repositioned as a health insurer that enables clients to make the right decisions for their individual health needs: this is expressed by the tagline “Der Gesundheitsversicherer”, meaning health insurer (vs. the common German term “Krankenkasse” or illness insurance). Black-and-white imagery portraying individuals in snapshots of their lives is typical of the bold design system, while accents in blue and red add the desired dynamic note.

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参与人士

Brand Design:

Maria Fahringer
Chief Executive Officer:

René Allemann
Client:

Atupri Gesundheitsversicherung, Bern, Switzerland
Design:

Branders Group AG, Zurich, Switzerland
Text:

Katja Wölfel
Project Management/Consulting:

Ina Bernhardt, Thea Ferretti
Creative Direction:

Thom Pfister

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