Client: SERVICEPLAN GROUP SE & Co. KG, Munich, Germany
Brand Design Relaunch
Atupri
The rebranding of the Swiss health insurer Atupri was implemented in an omnichannel approach across all digital and physical touchpoints. Atupri has been repositioned as a health insurer that enables clients to make the right decisions for their individual health needs: this is expressed by the tagline “Der Gesundheitsversicherer”, meaning health insurer (vs. the common German term “Krankenkasse” or illness insurance). Black-and-white imagery portraying individuals in snapshots of their lives is typical of the bold design system, while accents in blue and red add the desired dynamic note.
参与人士
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Brand Design:Maria Fahringer
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Chief Executive Officer:René Allemann
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Client:Atupri Gesundheitsversicherung, Bern, Switzerland
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Design:Branders Group AG, Zurich, Switzerland
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Text:Katja Wölfel
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Project Management/Consulting:Ina Bernhardt, Thea Ferretti
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Creative Direction:Thom Pfister