The aim of this packaging design for Korn2Korn, a crafted grain alcohol (“Korn”), was to place the product quality centre stage. The notions of select ingredients and a distillation process based on real craftsmanship knowledge are communicated through the choice of an apothecary bottle with a high-quality cork closure. The back label, which is printed on the inside, shows a grain field that changes in appearance depending on the viewing angle, aimed at promoting the product’s pure, multifaceted flavour.