Televisions are at the centre of home entertainment and are thus a decisive factor in defining people’s quality of life. The BRAVIA 4K OLED TV was created by focusing on the “One Slate” design approach. This implies the aim of condensing all components into a single consistent unity by eliminating any extraneous elements. The idea is to allow users to completely immerse in a holistic viewing experience, which also encompasses the sound of the TV. The result is a very slim device that enhances any interior with its sleek elegance. The device can be mounted flat onto the wall to effortlessly harmonise with the surrounding space. This model also makes use of innovative audio technology that produces sound via screen vibrations and thus delivers an integrated viewing and listening experience. The principle of creating a holistic unity has been expanded in a fascinating manner by formally consolidating the substrate and terminals on the back panel. This design approach not only accentuates the slimness of the screen but also keeps cables out of view. The device thus takes on a look that is both selfcontained and aesthetically pleasing from any angle. As an innovative reinterpretation of a television, the 4K OLED TV impresses with its form as well as image and sound quality – it exudes a natural elegance for users to experience as an aesthetic entity.
评审团评语
Based on a path-breaking holistic approach, the design of this 4K OLED TV fascinates with an impressive, novel design. The innovation rests mainly on the fact that all elements without exception have been integrated into the design concept and that even the back panel is perfectly implemented. The result is an overall clear aesthetic without visible cables. This television can be viewed from any angle and it always blends harmoniously into its environment.
参与人士
Manufacturer:
Sony Visual Products Inc., Tokyo, Japan
Design:
Sony Corporation (Hirotaka Tako, Hiroaki Yokota, Shigeya Kuwao), Tokyo, Japan
