Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Online Film

BTS collaboration “Butter Recipe” 

返回 Download

The film “Butter Recipe” translates the aesthetic imagery of the BTS hit “Butter” into a playful visual story for Samsonite RED. Bright red kitchen utensils form melting butter into iconic pieces of luggage, linking the gentle, flowing melody of the song to the clear, vividly coloured products.

Red Dot

参与人士
  • Client:
    Samsonite Red, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea
  • Project Team:
    INNOCEAN: Ju Hyung Yoon (Account Management) Young Ho Hwang (Creative Direction) Jung A Kim (Creative Direction) Il Ho Lee (Creative Direction) Han Na Koo (Creative Direction) Kyeong Ae Yoon (Art Direction) Jeong Hoon Ahn (Account Management) Duck Kyung Hong (Account Management) Sang Eon Choi (Account Management) Sun Jeong Kim (Account Management) Samsonite Red: Ji Won Choi (Head of Marketing) Serena Kim (Project Management)
BTS collaboration “Butter Recipe” 
BTS collaboration “Butter Recipe” 
BTS collaboration “Butter Recipe” 
BTS collaboration “Butter Recipe” 
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy

Others interested too