Bugatti Newsroom

Developed as a new work tool that features a progressive web app (PWA), the Bugatti Newsroom was created as a digital touchpoint for media representatives and fans. It aims to bring them closer to the brand and present everything about the French car brand centrally, in a single digital location. Comprehensive information about the company’s products is accompanied by news presented in various formats. The design and user experience reflect the brand values – reduced colours based on the French tricolour and Bugatti’s communication concept forge a visual link with the brand. The pared-down menu allows visitors to search for specific topics quickly and precisely.