Butterfly Coach is a fitness app in the form of a digital personal trainer that gets to know every user individually, including the respective fitness level, and keeps up the motivation to exercise by using a fun and easy-to-understand design. The app works like a chat between friends with the coach being available any time around the clock. With workouts, guidance and tips, the coach challenges users and rewards them with points and trophies. Users get everything they need via direct message and exactly when they need it, which makes the user experience feel very intuitive. Smart data guarantees that no two workouts are ever the same and that the exercises are perfectly adapted based on the users’ feedback, their defined goals and many other parameters. Featuring a brightly glowing font, expressive photos and clear guidance in bold uppercase letters, the app inspires and stimulates to take on the sporting challenge. The numerous functions are intuitive to use and even include information on diets with matching recipes and nutritional facts.
参与人士
Client:
BF Coach GmbH & Co. KG, Kirchdorf, Germany
Design:
Plan.Net Group, Munich, Germany
Global Chief Creative Officer:
Alexander Schill
Managing Director:
Markus Maczey, Oliver Bruckner
Creative Direction:
Richard Wegele
User Experience / User Interface Design:
Alexander Kneifel
Conceptional Design / Copywriting:
Friederike Fröhlich, Philipp Stremlau
Creative Coding:
Jonas Heitzer
Account Management:
Marina Ludwig, Nicolas Holtzmeyer
Technical Development:
Atlant Development e.K., Landshut, Germany
Digital Design:
Studio Laurinsoares, Munich, Germany
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy