Client: Siemens Healthineers, Erlangen, Germany
Social Media
BVG #weilwirdichlieben
In the past, the Berliner Verkehrsbetriebe (Berlin’s public transportation services) tended to be accepted as a matter of course. The image campaign #weilwirdichlieben (because we love you) is intended to remind the city’s inhabitants of just how good their public transportation system works. Therefore, the company purposefully provoked a “shitstorm” on the web to identify the influencers in social media and use them for the cause. In keeping with the motto “Even a dressing-down is a conversation opener”, the company reacted on the criticism in a self-ironic, charming and human way on Facebook, Twitter and Instagram. The campaign does not focus on expensively produced content but on an individual dialogue using Berlin dialect and slang.
参与人士
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Strategic Planning:Jens Grüner
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Digital Concept:Christian Artopé
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Design:GUD. GRÜNER UND DEUTSCHER, Berlin
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Head of Marketing:Martell Beck
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Creative Direction:Katja Scholze
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Client:Berliner Verkehrsbetriebe (BVG), Berlin