Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Marketing Campaign

Casarte C7 Series Kitchen

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The Casarte C7 Series is positioned in the premium segment of the kitchen market. With its simple geometric shapes, it conveys a contemporary minimalist look. The campaign specifically targeted Chinese consumers and aimed to convey an upscale yet sustainable lifestyle. Colours played a key role here, with elegant anthracite as well as ivory, sand and off-white tones dominating the brand’s showrooms.

Red Dot

参与人士
  • Client:
    Haier Group, Qingdao, China
  • Design:
    Haier Innovation Design Center, Qingdao, China
  • Project Team:
    Wu Jian Qiao Bingqian Xu Ningyang Zhou Hua Wang Yisen
Casarte C7 Series Kitchen
Casarte C7 Series Kitchen
Casarte C7 Series Kitchen
Casarte C7 Series Kitchen

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