Commercial

Casarte Life Story

This commercial film naturally integrates the functions of various products by the high-end home appliance brand Casarte into the scenarios of different users. The air washing function of the brand’s washing machine, for example, enables a granddaughter to revive the traditional costumes cherished by her grandfather, while the long-term freshness function of the brand’s refrigerator helps a woman to support a fruit farmer by buying cherries in crates. The stories emphasise how the products help the protagonists to help others and, at the same time, provide glimpses of their tastefully furnished living spaces, which radiate exclusivity and comfort.

Red Dot