Beverage

CURA

Thanks to their special sodium-silicate resin coating, the CURA labels react to condensation with a reversible colour change. When the bottle is removed from the fridge, the change in temperature gradually reveals a graphic motif which complements the underlying monochrome print. The bottle boasts an easy-to-grip shape with an edge-free design. By including braille on the bottle, the brand also caters to users who are visually impaired. Punchy pop art elements give the packaging emotional appeal.

评审团评语

CURA employs an innovative label coating to create a captivating effect, providing an extraordinary experience for the consumer.

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