Mobility App

Deutsche Bahn Rad+ App

The Rad+ app from Deutsche Bahn helps users to combine environmentally friendly rail travel and cycling by rewarding them for using a bicycle. The user’s account is credited with every kilometre they cycle. The pay function in the app then allows the user to exchange this credit for products and discounts from participating partners. In addition, once a certain number of kilometres have been accrued by all the users within a participating region, a variety of infrastructural measures or events are initiated which benefit every local resident. Thus, the digital collecting of kilometres has a direct and tangible impact on the user’s personal environment.

Red Dot

参与人士

Client:

Deutsche Bahn Station&Service AG, Berlin, Germany
Design:

Scholz & Volkmer GmbH, Wiesbaden, Germany
Project Team:

Scholz & Volkmer GmbH: Michael Volkmer (Executive Creative Direction) Peter Reichard (Concept Creative Direction/Technical Lead) Philipp Bareiss (Creative Direction) Lién Susan Hessenauer (Art Direction/Motion Design)

Kevin Kaltenhofer (Art Direction) Regina Wolf (Art Direction) Christopher Hartmann (Back-End Development) Michael Hobmeier (Back-End Development) Irmgard Weigl (Project Management) Tim Sobczak (Text)