Beverage Packaging

Die Gefährten

At the heart of the product branding for a new line of four wines by the German winery Fürstenhaus Castell-Castell was the goal to connect the winery’s long tradition with the requirements of modern societal concepts of indulgence. Thus, with every new wine, the implementation introduces a female personality who has shaped the history of the winery. The reduced, minimalist design, including a striking logotype, is embedded in a contemporary visual context. Embossment and a soft-touch closure help to visualise the product quality and turn it into a sensual experience.

Red Dot