Beverage Packaging

Discovering the Microcosm of Biodynamic Wines

This beverage packaging visualises the special characteristics of biodynamic agriculture, an approach aimed to significantly increase the microbiological activity of the soil. This process is illustrated by a cross-section of the soil. The design presents the microorganisms through letters, which form a text written by the Italian Slow Food activist Carlo Petrini. In his quote, he asks us to return to the ancient knowledge of farmers and communities. A magnifying glass built into the lid of this packaging invites consumers to interact and discover the imprinted hidden truths and values of biodynamic agriculture.

Red Dot

参与人士

Client:

O.P.G. Šuran Petar, Rovinj, Croatia
Design:

Studio Tumpić/Prenc, Rovinj, Croatia
Project Team:

Anselmo Tumpić (Creative Direction) Anton Licul Grk (Graphic Design) Sara Prenc Opačić (Account Management)