Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Packaging Design
Doi Chaang Coffee
The Doi Chaang coffee packaging design pursues the goal of protecting and promoting the brand on the market, but it also wants to build a sense of unity among Doi Chaang coffee growers. This is achieved through the concept of showcasing pictures of various coffee growers, each representing a different hill tribe. It turned out that the coffee farmers started to cherish their association with the brand, as it promotes unity and love among the individual hill-tribe farmers themselves, and also among their children in all of northern Thailand.
参与人士
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Client:Doi Chaang Coffee Original Co., Ltd., Bangkok, Thailand
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Design:Prompt Design, Bangkok, Thailand
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Creative Direction:Somchana Kangwarnjit
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Graphic Design:Naphalai Changmai
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Retouching:Thiyada Akarasinakul Pantipa Pummuang
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Photography:Chirut Maneegam