LEGO And IKEA's Bridge
Echoes of the East
This wooden block set reimagines traditional Chinese architecture through clean, geometric forms crafted from natural wood. The design conveys a warm, contemporary aesthetic while preserving cultural resonance. As children and parents build freely, they explore creativity, motor skills, and spatial reasoning in open-ended play. Story cards further enrich the experience, inviting families to reconstruct classic Chinese tales together - bridging tangible play with intangible heritage.
Red Dot Award: Design Concept | Concept | Babies and Children
参与人士
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Company:Echowooda, China
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Project Lead:Cai Yi
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Design:Cai Yi, Qi Yueer, Bian Qingqing
