Cigar Packaging

EL MONO – Qi of Earth

The objective of this packaging for cigars was to establish the local brand image of Chinese cigars by exploring a new expression of traditional cigar culture in a modern lifestyle setting. Merging the design language of Minimal Art and Bauhaus with the Chinese ideology of “Qi”, the cigar pack is defined as a piece of art that could even be hung on the wall. Inspired by the aesthetics of luxurious old cigar packaging, it was to emerge with a new and exciting look and feel.

Red Dot

参与人士

Client:

Sino Cigar Tribe Co., Ltd., China
Design:

Hypothesis (Beijing) Art&Design Co. Ltd., Beijing, China
Head of Marketing:

Zhiping Xu Sino Cigar Tribe Co., Ltd. Beijing, China
Art Direction:

Zuriya Wang Hypothesis (Beijing) Art&Design Co. Ltd.
Production:

Huan Zhang Cigar Manufacturing Center, China Tobacco Shandong Industrial Co., Ltd.