ELEFAS

For the 75th anniversary in 2022 of the Turkish brand Jumbo, which specialises in cleanly and elegantly designed household articles, the ELEFAS range of cups was created. “The special collection of coffee cups in black, grey and white is based on the stylised silhouette of an elephant. Picking up on the timeless design of the Jumbo brand, this design is combined with a high level of functionality,” is how the jury described the collection. The shape of the handle is inspired by a trunk, while the curved saucer is reminiscent of an elephant's ear. The design of the cup set also allows for many variations thanks to its different colours and decorative elements.