The Fiat Cinquecento is a compact car that is best described as vibrant and full of life. And so is its website fiat500.de. In lieu of traditional click-through navigation, users simply swipe through the website. Features are presented in a playful way, with interactive elements scattered around. Thanks to HTML5 technology and state-of-the-art parallax scrolling, the stop-motion animation also runs on mobile devices, so that users can configure their individual Fiat 500 anytime, anywhere.