Website

fiat500.de

With the aim of advertising the Fiat 500 as a smart and contemporary mobility concept, this website takes a new navigation approach. Users can intuitively browse through the website with simple swipe movements of the mouse, which conveys an iPad-like feel, and thus experience the manifold configuration possibilities offered by this car. Since the website was developed using HTML5 technology, its stop-motion animations are also accessible from other mobile web devices, so that users may experience and spontaneously configure their individual Fiat 500 anywhere and anytime.

Red Dot