Gift Set Packaging For Lunar New Year Holiday

This meat gift set was designed for Korea's Lunar New Year, a time when people traditionally exchange thoughtful gifts with loved ones. Choosing the right gift often involves considerable care, and this package aims to surprise and delight recipients with a completely fresh take on conventional meat products. Inspired by the concept of books and bags, the design features a sturdy, square outer case styled like a bag, complete with a shoulder strap for easy carrying. Inside are three book-shaped boxes, each containing a different cut of meat. Each 'book' includes storytelling elements about its contents, adding an informative and engaging touch. The set's main colour scheme is a deep blue that symbolises Sunjin's brand values: authenticity, freshness, and trust. Gold foil details and traditional patterns add a premium, festive quality, while the custom graphics and logo patterns reinforce brand identity. Beyond aesthetics, the packaging was designed with sustainability and reusability in mind. The outer box is durable and elegant enough to be repurposed as a personal storage box. To reduce waste and cost, a flexible message tag system was proposed, and leftover tags can be easily used for another holiday season. Red Dot Award: Design Concept | Ready For Market | Packaging