Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Design

GOLAMAGO

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Golamago is a new kind of delivery service offered by Russian supermarkets. Its brand design was based on lamas, using their image as fast and elegant animals. The dynamic-sounding name was rendered in the form of a word and figurative mark, with a lama as the key visual at its centre to grab attention. Its design, in the form of geometrical coloured blocks, is inspired by the Russian avant-garde style of art and has become the heart of the visual identity. From the mobile app to the delivery box, the consistent implementation of the brand design achieves a striking impression.

Red Dot

参与人士

Client:

GOLAMAGO, Moscow, Russia
Design:

TutkovBudkov, Volgograd, Russia
Creative Direction:

Dmitry Tutkov
Art Direction:

Dmitry Kostuchenko
Copywriting:

Alexandra Slesareva Maria Makarcheva
Account Management:

Artem Chausov

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