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Great Bastard

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The brand name and packaging design have been created to promote Great Bastard, a revision of an English gin distilled from French grapes. The concept revolves around the conflict between England and France with their distinctive cultures, and expresses the desire to remain authentic and preserve traditions in times of globalisation. Thus, the colour concept is inspired by the flags of the countries. The rooster and the bulldog symbolise France and England while the brand name refers to an English king with French roots.

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参与人士
  • Client:
    The Hidgate Ltd., London, United Kingdom
  • Design:
    Svoe Mnenie, Moscow, Russia
  • Creative Direction:
    Andrey Kugaevskikh
  • Art Direction:
    Marsel Yalalov
  • Account Management:
    Dmitry Mikhailover
  • Text:
    Michael Gibson, London, United Kingdom
  • Film Editing:
    Polina Menialina, Medusa Films Production, Moscow, Russia
Great Bastard
Great Bastard

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