Hola! Espirito

The aim of “Hola! Espirito” was to create a new series of signature cocktails in the form of ready-to-drink products and introduce them to a young target group. To this end, a new brand was developed that uses the well-known Spanish greeting “Hola” in its name and a design for each bottle that serves as a visual preview of its contents. In this way, the label identifies the contents at first sight, not only in words but also in images, making it easy for consumers to immediately find and choose the product that best suits them. The tiger, associated with natural exoticism and wild freedom, was chosen as a striking design motif to express the refreshing effect on the spirit and mind that comes with drinking the cocktails in this range. As an animal that traditionally stands for the majestic, for power, dynamism, but also danger, the tiger thus is a fitting symbol for the alcoholic beverages and allows the different cocktails to be staged depending on the ingredients. Printed over the entire label surface, the imposing tiger heads made of fruit to identify the individual cocktail varieties are a real eye-catcher.Statement by the juryPowerful, straightforward and creative – these are the characteristics that succinctly summarise the appearance of the new cocktail series “Hola! Espirito”. The tiger, which was chosen as a representative design motif to symbolise the spirit of these drinks and which looks wildly and energetically at the consumer, is composed of the individual fruit ingredients and colours of the respective cocktails and thus reflects the special features of the individual drinks in a striking and impressive way.