HYPEX

HYPEX fuses outdoor functionality with ‘hypebeast’ style in creek shoe design. Its safety-belt-inspired elements ensure secure foot lockdown, offering stability in challenging terrains, while metal pieces on the elastic bands allow users to adjust flexibility. Crafted with quick-dry materials and ergonomic design, HYPEX guarantees comfort and performance with a ‘gorpcore’ visual language that appeals to fashion-conscious consumers in the outdoor equipment market. Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Fashion and Lifestyle Accessories

Red Dot