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Digital Experience Design, Virtual Reality Installation

Immersive Product Configurator

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The immersive configurator for the Land Rover Defender achieves a level of realism that makes the digital twin virtually indistinguishable from the physical vehicle. Having the interface located in the palm of the user’s hand literally brings the product experience to life.

Red Dot

参与人士
  • Client:
    JLR Jaguar Land Rover Limited, Whitley, Coventry, United Kingdom
  • Design:
    Accenture Song, London, United Kingdom
  • Project Team:
    Accenture Song: Michael De Vries John Monos James Temple Jason Panayotou Jessica Lambert Juho Vatanen Tobias Gruenberger Christine Cattano Nils Martens Paulina Slivkova Fabio A. Matsui Katherine Waugh
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator
Immersive Product Configurator

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