(in)visible – Trumpf Annual Report 2013/2014

Trumpf is a world-leading high-tech company that provides machine tools for flexible sheet metal fabrication as well as laser and electronics products for industrial applications. In anticipation of the 2015 International Year of Light, the 2013/2014 annual report centres on the theme of light and gives a free interpretation of it for the report. The result was a report that makes the invisible visible and the unimaginable imaginable. Following an innovative storytelling approach, each chapter opens with an adjective and its antonym, such as (in)conceivable, (un)attainable and (in)finite. The content is visualised through detailed graphic design that makes for an exciting read through partially exuberant series of images and copy on full-page coloured backgrounds, the use of different typefaces, and impressive series of photographs taken at night. The high-quality production, which uses different types of paper and printing techniques, impressively documents the company’s strong commitment to high quality and excellence.